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Say yes for less!

Stella’s July Bridal Sale

Welcome to our July Sale Collection—where dream dresses meet dreamy deals. This is your chance to shop aisle-ready gowns at deeply discounted prices, all July long! Whether you’re planning a last-minute wedding, want a second look, or simply love the thrill of finding the one at an amazing price, this collection was made for you.

Every dress here is available off-the-rack and ready to go home the same day. There’s only one size and sample of each dress, and one chance to make it yours. Let’s find the one that takes your breath away.

About the Sale

Every dress in this collection is available off-the-rack and has been hand-selected from our showroom. These gowns are sold first come, first serve—when they’re gone, they’re gone! You’ll see everything from modern minimal to dreamy and dramatic, all available to take home the same day.

These dresses are our sample dresses – which is a gown that’s been tried on in our store by brides during appointments. It’s part of our showroom collection—meaning it’s been gently handled, never worn down the aisle, and cared for by our team with lots of love!

Pricing & Sale Rules

● Gowns are marked down into tiered pricing: $99, $499, $999, and $1499

● All sale dresses are sold off-the-rack and in as-is condition

● Payment is due in full at the time of purchase

● All sales are final!

Want First Dibs?

Want the best selection before the sale opens to the public?

Join us on Monday, June 30th from 5–7pm for our exclusive First Dibs Event! Brides at this event will be the very first to try on and shop the entire sale collection— and early access to our best deals! Appointments are required, and spaces are limited! First dibs appointments are 1 hour long!

July Sale Wedding Dresses

Below you’ll find our current selection of sale gowns! We’ll be updating this page regularly as dresses sell, so be sure to check back often. If you’re interested in a particular style and want to know the size or availability, just give us a call—we’re happy to help!

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