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Meet Hayley Paige

The Dreamer Behind the Dresses


Hayley Paige has always been a unicorn in the bridal world—bold, imaginative, and entirely her own. As a celebrated designer featured in Vogue and Say Yes to the Dress, Hayley captured hearts with wedding gowns that felt like magic in motion. After stepping away from the industry during a years-long legal battle over the rights to her own name, she’s now back with something truly extraordinary.

 

Twice Upon a Time is Hayley Paige’s return to bridal couture — an emotional, high-fashion debut that speaks to freedom, transformation, and the quiet art of becoming. As intimate as a love letter, each bridal gown speaks its own language, crafted for brides who refuse to be written into anyone else’s story.

 

Hayley Paige chose Stella’s to be one of the first homes for her comeback bridal collection. We’re proud to carry Twice Upon a Time — a line that celebrates individuality, imagination, and everything that makes being a bride magical.

The Hayley Paige Experience At Stella’s

 

At Stella’s, we believe choosing your wedding dress should feel just as magical as wearing it. That’s why we’re so honored to carry Twice Upon a Time—a collection designed for brides who lead with joy, dress with intention, and want a bridal gown that’s anything but ordinary. With private suites, thoughtful styling, and a little extra sparkle (confetti included), your appointment is more than a fitting—it’s an experience.

 

Bridal Gowns from the Hayley Paige collection start at $3,000

TWICE UPON A TIME

Introducing the magic we just couldn’t resist…

Once I Was a Swan

 

The “Once I Was A Swan” bridal ballgown from Hayley Paige’s Twice Upon a Time bridal collection is an ivory pintuck tulle wedding ballgown with draped corset bodice and winged strapless sweetheart neckline, hand-embellished pintuck fabric over nude lining, cascading horsehair-tiered skirt, and cathedral train.

 

Hayley’s Inspo:

“She was once a swan—gliding through glassy water, never in a rush, always in grace. This gown is for the bride who moves like a memory: soft, sculptural, and impossible to forget. Each pintuck is a love letter to craftsmanship—stitched by hand to echo the quiet discipline of old-world elegance and true couture. Her corseted bodice, with its winged swan neckline, feels as if it might lift off at any moment—airborne with emotion. Beneath, the striped tulle and horsehair tiers ripple like feathers in motion, creating a chapel cascading train that sweeps like a final bow on a stage. Inspired by the loyal devotion of swans—who mate for life—this is a gown for a love that transforms and transcends. Once a swan, always a wonder.”

The McCall

 

“The McCall” bridal ballgown from Hayley Paige’s Twice Upon a Time bridal collection is an ivory crepe, organza, and tulle ballgown. Featuring a strapless sweetheart neckline and angled baby basque waist, draped organza cascade over an airy ruched tulle A-line skirt with chapel train. The skirt is lightly sheer, with organic draping and raw-edged texture for an ethereal, modern finish.

 

Hayley’s Inspo:

“The McCall is proof that inspiration can walk right into your fitting room — she’s named after the real bride who inspired her: someone with an unapologetic love for all things elevated and couture. I wanted her to feel both polished and undone, marrying the clean lines of matte satin with a whisper of sheer, airy tulle. The skirt is left deliberately unhemmed at the edges, giving her that frayed, organic texture that feels fresh and editorial. A true original — just like her namesake.” 

Anam Cara

 

The “Anam Cara ” bridal ballgown from Hayley Paige’s Twice Upon a Time bridal collection is an ivory cross-hatch gown with sweetheart bodice, delicate spaghetti straps, and tailored waist. Floral embellishment at the bodice and hip, cascading into a full skirt with banding detail and a sweeping cathedral train.

 

Hayley’s Inspo:

“Anam Cara means ‘soul friend’ in Gaelic — a phrase that became something of a mantra when building my shoe business. After all, shoes have always been the ‘sole’ friend to my dresses. This gown draws inspiration from the laser-cut Jardin Rodin shoes, with their delicate, rose-like motifs climbing a lattice — equal parts refined and wild. I love that interplay here: the perfect tension between the geometric cross-hatch and the soft floral appliqué. The tailored waist defines the silhouette beautifully, while the sweetheart neckline frames the collarbone and lends softness to the architectural texture. She’s romantic yet precise, floral yet graphic — a soulful study in duality.”

After the Storm

 

The “After the Storm” wedding ballgown, from Hayley Paige’s “Twice Upon a Time” bridal collection is a multi-colored tulle wedding ballgown with draped sweetheart bodice and irregular tiered skirt, finished with removable off-the-shoulder straps and a sweeping cathedral train.

 

Hayley’s Inspo:

“After the Storm is my rainbow — a gown inspired from some of the most challenging moments in my career. During that time, I would take long walks just to clear my head, and almost every time, I’d catch sight of a rainbow — in the sky, in a sprinkler, reflected in a sunbeam. Those little moments reminded me that you have to put up with the rain to see the rainbow, and that everything — the good, the bad — is temporary. She’s a celebration of presence, of finding beauty where you are, of pausing to marvel when the light bends just right. A gown that wears her joy unapologetically, like the perfect end to a storm.” 

Silver Springs

 

The “Silver Springs” bridal ballgown from Hayley Paige’s Twice Upon a Time bridal collection is a meteorite caviar-beaded ballgown, sweetheart corset bodice with detachable strap options, basque waist with nude lining and cathedral train.

 

Hayley’s Inspo:

“Stevie Nicks has always been a creative North Star for me — and when I designed this fabric while listening to Silver Springs, the gown practically made itself. That song reminded me how fleeting moments cast their own spell, how love lingers in memory long after it’s gone, and how silver linings reveal themselves when you least expect them. This gown wasn’t intended to glow in the dark… but she does. And at our NYC sneak peek, she became our literal spark-after-dark, catching the light like blue-green colors flashing on water. The corset back snatches the waist and gives va-va-voom to a classic ballgown shape — she’s rock ‘n’ roll meets royal, a little haunting, a little unforgettable. Time casts a spell on you… but you won’t forget her. She shines on. Just like you do.” 

Turning Paiges

 

The “Turning Paiges” bridal ballgown from Hayley Paige’s Twice Upon a Time bridal collection is an ivory horsehair flounce bridal ballgown, scattered with delicate colored petals and flowers. The shapely mikado bodice draws inspiration from the clean, elegant lines of a ballet leotard – structured yet fluid, modern yet full of fun. Also available without 3D flowers for a more chic take on this stunning wedding gown.

 

Hayley’s Inspo:

“It’s all in her name — a gown that feels like a true paige-turner. She carries the story forward, surprising and delighting in her wake. She moves with the tides, like petals on a wave — light, effortless, and full of quiet motion in the moonlight. Her petalwork is stitched with nostalgia; she holds her memories close but keeps her enthusiasm squarely on what’s to come. I like to think that the Turning Paiges ballgown is for the bride who knows her story is still being written — and can’t wait for the next chapter.”

 

Becoming Jane

 

The “Becoming Jane” bridal gown from Hayley Paige’s Twice Upon a Time bridal collection is an ivory lace and tulle convertible gown, fit-to-flare lace lined in cashmere and finished with a slit. Versatile strapless sweetheart neckline with optional high-neck bolero, detachable off-the-shoulder long sleeves, and delicate spaghetti straps. Layered with a tulle A-line overskirt, appliquéd in dimensional lace and split to reveal a flash of leg and a well-chosen shoe.

 

Hayley’s Inspo:

“Becoming Jane has an adaptable sensibility — she can be worn six different ways, a true celebration of all the women we’ve had to become along the way. That optionality is her superpower and she reminds me of a woman that wears many hats. The dimensional tone-on-tone lace is delicately scalloped at the hem and kissed with a sexy slit, because a little drama is always a good idea. And, of course, she borrows her name from the great Jane Austen — a woman who taught us that wit, grace, and reinvention can coexist beautifully. This gown lets you change, reveal, and conceal as you wish — as if she were written to adapt to your story. After all, ‘It isn’t what we say or think that defines us, but what we do.’…and in this case, ‘wear’.” 

The Light You Keep

 

The “The Light You Keep” bridal ballgown from Hayley Paige’s Twice Upon a Time bridal collection is an ivory mosaic floral wedding ballgown with sweetheart bodice, optional straps, and detachable long sleeves. The cascading tulle skirt floats over nude lining, finished with a cathedral train.

 

Hayley’s Inspo:

“The Light You Keep pays homage to one of my most iconic designs — affectionately nicknamed the Banksy gown — with its mosaic floral appliqué and layered ballgown silhouette. Much like Banksy’s art, she makes her statement quietly at first, but impossible to ignore once you see her: a kind of beautiful rebellion wrapped in softness. This gown is also a love letter to the kind of light you carry inside — the one that never really goes out, even in your darkest chapters. It’s a reminder that you don’t have to wait for someone else to hand you the spotlight — you already hold it. She’s simply here to help you shine. Also, you should ask about her detachable sleeves – a surprise second look for you.” 

Wingardium

 

The “Wingardium” bridal ballgown from Hayley Paige’s Twice Upon a Time bridal collection is a beaded and embroidered tulle wedding ballgown with ivory floral embellishment, plunging V-neckline framed in rhinestone trim, and side cutouts. A-line skirt in orchideous tulle with a subtle dégradé effect and dimensional embroidery. She’s available in six spellbinding colorways.

 

Hayley’s Inspo:

“Wingardium was always meant to feel like a spell well-cast — weightless yet powerful, luminous yet etheral. The dimensional floral embroidery creates an almost levitating effect over the tulle, and the subtle dégradé shading at the hem gives her just the right amount of enchantment….and shall we say leviosa? I knew she needed a plunging front neckline for added spectacle, edged in delicate rhinestone trim — it frames the face and elongates the line beautifully while catching the light like a flick of a wand. She’s also a rare kind of chameleon, offered in six distinct color stories. A gown that’s at once airy and arresting — exactly as a spell should be.” 

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