The July Sale at Stella’s Bridal
June 30 - July 31
Starts July 1 • First Dibs Event June 30
Calling all brides-to-be! Our biggest off-the-rack sale of the year is here, and it’s everything you’ve been waiting for. Whether you’re planning a wedding on a shorter timeline, shopping on a budget, or just love a great deal, The July Sale at Stella’s Bridal is your chance to find a one-of-a-kind gown at an unbelievable price.
For the entire month of July, we’re offering a stunning selection of designer wedding dresses priced in four tiers: $99, $499, $999, and $1499. Every gown is off-the-rack and ready to go home the same day. These are one-of-a-kind samples, which means there’s only one of each dress available—once it’s gone, it’s gone!
From chic and simple to dramatic and detailed, you’ll find options for every style and every type of celebration. Whether you’re eloping, planning a courthouse ceremony, heading to a destination wedding, or just keeping things intimate, this sale is made for you.
But here’s the best part—you can shop the sale before anyone else during our exclusive First Dibs Event on June 30. This one-night-only event gives brides early access to the full sale collection before it opens to the public. Be the first to browse, try on, and claim your dream dress before the racks get picked over.
✨ What to Know:
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Sale runs July 1–31 during normal store hours
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First Dibs Night is on Sunday, June 30 — Book a bridal experience now to secure your spot!
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Gowns are sold off-the-rack, in-store only, and first come, first serve
- Check out our album of available dresses: COMING SOON!
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Upgrade your shopping experience with VIP Apoointment!
This is your chance to say YES to the dress without breaking the budget—and without waiting months for it to arrive. When each dress is one-of-a-kind, the best finds go fast… so don’t wait!